From idea to working AI software in weeks not quarters

dev-UP designs, builds and runs custom software and AI systems for organisations that need results, not a recruitment process. Dutch project leadership, a dedicated engineering team, and one partner accountable from first workshop to production.

Trusted by organisations that cannot afford to get software wrong

  • ASML
  • ASR
  • Ministry of Justice and Security
  • HVK Stevens
  • ESOMAR
  • Strada

Who we help

We help growing SMEs that are serious about digitalisation

Many organisations are stuck between doing everything manually and investing in a large internal IT team. That's exactly where dev-UP fits. We partner with SMEs to streamline processes with AI and automation, reduce errors, and keep important projects moving with a blended team that stays for the long term.

Need to automate manual processes and reduce errors
Replace repetitive work and cut error-prone steps with practical automation.
Cannot recruit the engineers they need fast enough
Blend Dutch project leadership with vetted nearshore engineers and start delivering in weeks, without waiting out a hiring round.
Have important projects that keep getting postponed
Ship the roadmap that keeps slipping with a stable blended team.
Want a long-term technical partner, not just one-off freelancers
Choose a partner that owns the outcomes with you, not just a one-off gig.
Start here

Not sure what to build first?

Most organisations do not have an AI problem. They have a prioritisation problem. AI Discovery maps your processes, finds where AI and automation actually pay back, and hands you a roadmap you own — before anyone writes code.

  • Two weeks, fixed fee
  • A prioritised shortlist of 3–5 opportunities, scored on impact and effort
  • A cost and payback estimate per opportunity
  • A go/no-go per initiative — including where AI is the wrong answer

Why organisations choose dev-UP

SME-focused

We understand the realities of mid-sized organisations: limited time, budgets and internal IT capacity.

Blended teams

Dutch project leadership combined with strong nearshore talent from Morocco.

Technical and practical

We don't just write code; we solve concrete business problems.

Long-term mindset

We prefer ongoing partnerships over short-lived projects.

Ready to explore whether this model fits your organisation?

Book a 30-minute discovery call
Projects
35
Clients
20
Professionals
16

Meet our clients

Join Us And Be Part Of Our Success​​

The integration of SharePoint, Teams and AFAS has transformed our document management process. dev-UP removed the administrative hurdles and gave us the flexibility to reach our documents straight from Teams.

HVK Stevens
  • ASML
  • ASR
  • Ministry of Justice and Security
  • Strada

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No clue where to start?

Allow us to help you streamline your thoughts! Through a non-binding appointment we’ll map things out appropriately.

Curious about the possibilities for your organization?

Don't hesitate to reach out and start a conversation with us.