Case Study: Mobile Application ESOMAR 

Optimizing the value of ESOMAR membership with an AI-powered mobile app that keeps you connected to the resources, opportunities, and events that matter most to you.

ESOMAR logo transparant

Client: ESOMAR

As a renowned membership organization, ESOMAR serves as a hub for professionals and organizations in the market research and data analysis sectors. Through its community of like-minded individuals, ESOMAR provides opportunities for networking, learning, and advancement. From hosting events and webinars to publishing research papers and articles, ESOMAR keeps its members up-to-date on the latest industry trends and developments. In addition, ESOMAR's extensive knowledge base contains over 10,000 pieces of content on various topics, including big data, marketing, and artificial intelligence, which are accessible to its more than 40,000 members. Regardless of experience level, ESOMAR is a valuable resource for anyone seeking to grow their skills and knowledge in market research and data analysis.

Objective

The ESOMAR mobile app was developed with the primary goal of optimizing the value of membership for its users.

Challenge

- ensuring that the app was user-friendly and easy to navigate for members.
- integrating the various resources and features in a seamless and cohesive way.

Solution

the development team used a combination of custom code and the low-code solution FlutterFlow to create a highly functional and visually appealing app that met the needs and preferences of ESOMAR and its members.

Achraf Chennan

Achraf Chennan

Co-Founder dev-UP

"By developing new capabilities with existing applications in place, these kinds of projects remain affordable, thereby the customer also does not have to wait long for the result."

The benefits for the client: ESOMAR

Elevating the ESOMAR Member Experience: An Intro

At dev-UP, we’re dedicated to helping our clients achieve their goals. We constantly search for ways to achieve this through the development and implementation of innovative solutions. The ESOMAR mobile app project is a perfect example of this. By working closely with ESOMAR, we were able to create a mobile app that helps optimize the value of an ESOMAR membership. In this case study, we’ll delve into the challenges we faced and the solutions we implemented during the app’s development, as well as highlight the numerous benefits it provides to ESOMAR members. We hope this case study will give you a better understanding of our capabilities and the value we can bring to your projects. 

objective

1. Objective

The ESOMAR mobile app was developed with the primary goal of optimizing the value of membership for its users. To achieve this, the app was designed to provide convenient and seamless access to various resources and services, such as the ANA knowledge base. In addition, the app aims to enhance the overall engagement of members with the organization by addressing challenges they may face, such as accessing information about events. To achieve these objectives, the dev-UP development team worked closely with ESOMAR to understand their needs and preferences, and utilized user testing and feedback to fine-tune the app.  

Challenge

2. Challenge

The development of the ESOMAR mobile app was a challenging project that required addressing several challenges. One of the main challenges in developing the ESOMAR mobile app was ensuring that the app was user-friendly and easy to navigate for members. With a wide range of features and resources available, it was essential to intuitively design the app for users to find what they were looking for and access the information they needed more efficiently. Another challenge was integrating the various resources and features in a seamless and cohesive way so the app would provide a consistent user experience. Additionally, the development team had to consider the need for personalized push notifications and the integration of artificial intelligence in the app, which added complexity to the development process. To ensure the app met the needs and preferences of ESOMAR and its members, the development team had to work closely with ESOMAR throughout the development process. This process involved regular communication and consultation to understand their vision for the app and their specific needs and preferences. The team also conducted user testing, solicited feedback to gather insights, and iteratively made improvements to the app. With this approach, dev-UP realized a solution that effectively addressed the challenges.  

Solution

3. Solution

The ESOMAR mobile app was designed to provide a convenient and seamless way for members to access various services and resources, ultimately increasing the value of their membership. To achieve this, the development team used a combination of custom code and the low-code solution FlutterFlow to create a highly functional and visually appealing app that met the needs and preferences of ESOMAR and its members. The app includes personalized push notifications, an AI-powered personalized feed, and a range of features and resources for efficient access to industry information and services. By delivering on its objective, the app enhances the user experience for members and improves their engagement with the organization. In addition, the app helps members stay current and competitive in their field by providing quick access to the comprehensive ANA knowledge base and information about relevant events. Overall, the ESOMAR mobile app is a valuable solution that successfully achieved its objective of improving the user experience and enhancing the engagement of members with the organization. The app offers a solid foundation for further development, including the potential to connect members with similar interests.

application screenshots

application screenshots

If you’d like to discover more about the tool and see how it could benefit you, feel free to visit https://ana.esomar.org to learn more.

If you'd like to discover more about the tool and see how it could benefit you, feel free to

Achraf Chennan

Achraf Chennan

Co-Founder dev-UP

"By developing new capabilities with existing applications in place, these kinds of projects remain affordable, thereby the customer also does not have to wait long for the result."

The benefits for the client: ESOMAR

The Power of AI: An Intro

Just imagine the following: you have a giant database with a wealth of valuable content at your disposal, but you cannot use it to its full potential. What a pity, right? But what if there is an opportunity to extract this potential? Just as any seasoned treasure hunter must have powerful tools and resources at his disposal, today’s ‘digital treasure hunter’ is no different.

Technology, and in particular the power of Artificial Intelligence (AI), can help you fulfill more of your organization’s potential. Read on to learn how this works in practice through the ANA case study. You will learn how dev-UP harnessed the power of AI to make ANA’s search engine more accurate, flexible, and intelligent.

1. Objective

In the opening, we mentioned the challenge of this case. The challenge in making ANA’s search engine more powerful consisted of improving the speed and accuracy. Firstly, the speed of the search engine needed considerable improvement. It sometimes took ten seconds (or more) before the user received a result after entering a search term.

goal ai

Secondly, the search engine had to be more accurate. The accuracy could do with some improvements as typing errors, for instance, often resulted in no or fewer (relevant) results. A fix was necessary because such a problem could result in membership cancellations due to the deteriorating user experience of ANA. Overcoming this challenge required a robust solution. And what better way to create such a solution than with AI as a strong catalyst?

2. Challenge

ESOMAR allowed dev-UP to work on developing and implementing a solution. Given the AI expertise of dev-UP, a solution has been found based on intelligent application of various AI capabilities. Part of the solution was the use of Azure Cognitive Search. This cloud search service with built-in AI capabilities helps identify and explore relevant content at scale. Machine learning techniques make it possible to gain insights from various types of content.

In addition, Azure Cognitive Search also provides semantic search capabilities to understand user intent and contextually rank the most relevant search results. Furthermore, we used Azure’s Bing Spell Check to ensure a fast and high-quality spell check when entering search terms. Previously, search terms were not necessarily corrected, which led to fewer or no results. Combining efforts of Azure Cognitive Search and the Bing Spell Check, this is no longer an issue.

In short, this solution has resulted in a much faster, more accurate and more robust search engine. However, we did not stop there. Dev-UP always goes the extra mile but still keeps things simple. How is that possible?

3. Solution

We keep IT simple by identifying the key benefits technology can bring in your specific situation, a step-by-step implementation, and interim demos to keep you up-to-date about the progress.

The capabilities mentioned in this case sound great. However, the most important thing is what the solution brings your organization of value: What’s in it for me (WIIFM)? In addition to the improved intelligence, speed, and accuracy, Azure has set up their infrastructure in a way that supports automatic scaling.

ana ai searchUsing the Advanced Search, members can search more specifically for content based on, for example, date, author, or company name. It is possible to tailor the solution to work with data sources already present within the organization using custom code. No new data needs to be acquired, which saves resources. Finally, during the process, we focused on security by only granting full access to the knowledge base to people with the correct authorization, i.e., the members.

Wail Abou

Wail Abou

Co-Founder dev-UP

"The intelligence behind Cognitive Search is what makes it special. The Cognitive Search examines your words in detail. With a search term, not only the exact words are looked at, but also the underlying intention and what is related to the search term. This intelligence makes searching in a database all the more powerful."

Felix Chandra

Felix Chandra

Business Systems Senior Manager at ESOMAR

"Finding certain content is much easier now. The results are more relevant than before. Positive for sure!"

client agreement handshake graphic

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