Client Context

ICAR is the global provider of independent guidelines, standards and certification for animal identification, performance-recording and evaluation in farm-animal production. Their membership network includes about 130 organisations across roughly 60 countries. Before our work, ICAR needed a modern, accessible, and credible website that would clearly present its technical standards, guidelines and membership information and allow stakeholders worldwide to easily access resources, certifications, and documentation.

Objective

The core goal was to deliver a website that:

• Clearly communicates ICAR’s mission, services and resources (standards & guidelines, certification, membership, data exchange).
• Serves as a central, user-friendly hub for a diverse global audience from researchers to breeders, regulators, and member organisations.
• Projects professionalism, authority and trustworthiness befitting an international standards body.
• Offers an intuitive navigation and clean design, ensuring that technical documents and guidelines are easy to find and understand.

Challenge

ICAR’s content is inherently technical, scientific, and regulatory. The challenge lay in presenting complex information such as data-recording standards, certification requirements, animal identification and evaluation guidelines in a way that remains accessible to non-experts while preserving precision. Additionally, the wide variety of stakeholders (different countries, languages, roles) demanded an intuitive structure and a design that conveys credibility globally.

Solution

We designed and developed a responsive, well-organized website tailored to ICAR’s global audience and technical scope:

• Content restructured around core domains: guidelines & standards, certifications & devices, membership information, publications & resources, news & events. This architecture ensures that visitors land directly on relevant sections.
• Clear, plain-language summaries accompanied by links to detailed documents reducing friction for visitors unfamiliar with technical jargon while retaining full documentation for experts.
• Professional, authoritative design and visual identity that reflects ICAR’s role as an international standards body.
• Intuitive navigation and a clean layout that guides users smoothly: from homepage → selecting relevant domain (e.g. “Guidelines”, “Certifications”, “Members”, “Resources”) → accessing documents, data or membership details.
• Scalable structure to accommodate future growth: expanding guidelines, new resources, multilingual support, member access, certification updates.

Result / Benefits

• ICAR now has a modern, credible online presence aligned with its global leadership role in livestock-data standardization.
• Stakeholders worldwide researchers, breeders, regulators, member organisations can easily access standards, guidelines, certification info, and technical documents.
• Complex technical and regulatory content is made accessible and navigable, increasing transparency and usability.
• The site supports global reach and future expansion, strengthening ICAR’s ability to disseminate best practices and promote sustainable animal production worldwide.
• The redesign underlines the value that dev-UP brings to institutions operating in technical or regulatory fields: simplifying complexity, enhancing clarity, and building trust through design.