About us
Behind the scenes at dev-UP
We Are dev-UP!
Dev-UP is a Dutch-based digital partner combining European project leadership with high-quality nearshore development from Morocco. We help SMEs build and maintain custom software without the cost and complexity of large internal IT teams.
We focus on practical, scalable solutions, strong engineering, and transparent collaboration delivering software that supports real business growth.
Our story
- AI systems that are explainable, secure, and tailored to your workflows.
- Nearshore teams that pair European leadership with senior engineers in Morocco.
- Delivery focused on measurable outcomes over hype-driven experimentation.
We believe AI should support your people and processes, not make them more complicated.
Our principles
At dev-UP, our work is guided by a clear set of principles that shape how we build software and collaborate with our clients. These principles help us stay focused on what matters most: delivering real value through strong engineering and long-term partnerships.
Transparency
Clear communication, predictable pricing and no black boxes.
Quality First
Clean architecture, modern practices and maintainable solutions.
Pragmatism
We start small, deliver value quickly and iterate with you.
Partnership
We prefer to work with our clients, not just for them.
Based in the Netherlands, connected to Morocco
Our roots are in the Netherlands, with strong ties to the Moroccan tech ecosystem. That gives us the best of both worlds:
- Local understanding of European business and regulations
- Direct access to motivated and skilled developers in Morocco
- Short communication lines and cultural alignment
This combination allows us to deliver enterprise-level quality at SME-friendly rates.
Want to know more about how we work or whether we're a fit for your organisation?
Get in touch with usAI Enthusiasts
We can translate your needs and desires into a concrete and practical AI solution. At a fair price for all parties included, we deliver your solution swiftly and with user-friendliness in mind. With us, AI doesn't have to be challenging to grasp. Let's keep it simple!
We don't stop for anything
Complexity doesn't stop us from continuously moving forward, at dev-UP we love challenges.
We love to explore
We are an innovative company driven by curiosity. We love to take on challenges and find the most valuable solutions to your issues.
We do things step by step
In the process of finding the right solution, we think it is essential to reflect adequately and take the next step at the right time.
We keep it simple!
With intelligent solutions catered to your needs, we achieve great results swiftly with relatively little work. We keep our processes as simple as possible.