Membership that travels in a member's pocket

The problem

An ESOMAR membership is only worth what a member actually uses, and using it meant going to the website for everything: the ANA knowledge base, event details, and the rest of the organisation's resources and services.

Members also struggled specifically with finding information about events.

The range of features on offer was itself part of the difficulty: with that much available, making any of it easy to reach was the design problem.

What we built

dev-UP built ESOMAR a mobile app that puts the organisation's resources and services within reach in one place, with the explicit goal of making a membership worth more to the person holding it.

The app carries personalised push notifications and an AI-powered personalised feed, so members are told about what is relevant to them rather than having to go looking.

Quick access to the ANA knowledge base and to information about relevant events is built in, which is what keeps members current and competitive in their field.

It was built with a combination of custom code and the low-code platform FlutterFlow, and shaped throughout by user testing and member feedback gathered in close consultation with ESOMAR.

The result

• Members reach ESOMAR's resources and services from their phone, without navigating the website
• Personalised notifications and an AI-driven feed surface what is relevant to each member
• The ANA knowledge base and event information are a tap away rather than a search away
• The app gives ESOMAR a foundation for further development, including connecting members with similar interests

Related case

A public site and an operations dashboard on one platform