ESOMAR

Elevating the ESOMAR Member Experience: An Intro

At dev-UP, we’re dedicated to helping our clients achieve their goals. We constantly search for ways to achieve this through the development and implementation of innovative solutions. The ESOMAR mobile app project is a perfect example of this. By working closely with ESOMAR, we were able to create a mobile app that helps optimize the value of an ESOMAR membership. In this case study, we’ll delve into the challenges we faced and the solutions we implemented during the app’s development, as well as highlight the numerous benefits it provides to ESOMAR members. We hope this case study will give you a better understanding of our capabilities and the value we can bring to your projects.

Objective

The ESOMAR mobile app was developed with the primary goal of optimizing the value of membership for its users. To achieve this, the app was designed to provide convenient and seamless access to various resources and services, such as the ANA knowledge base. In addition, the app aims to enhance the overall engagement of members with the organization by addressing challenges they may face, such as accessing information about events. To achieve these objectives, the dev-UP development team worked closely with ESOMAR to understand their needs and preferences, and utilized user testing and feedback to fine-tune the app.

Challenge

The development of the ESOMAR mobile app was a challenging project that required addressing several challenges. One of the main challenges in developing the ESOMAR mobile app was ensuring that the app was user-friendly and easy to navigate for members. With a wide range of features and resources available, it was essential to intuitively design the app for users to find what they were looking for and access the information they needed more efficiently. Another challenge was integrating the various resources and features in a seamless and cohesive way so the app would provide a consistent user experience. Additionally, the development team had to consider the need for personalized push notifications and the integration of artificial intelligence in the app, which added complexity to the development process. To ensure the app met the needs and preferences of ESOMAR and its members, the development team had to work closely with ESOMAR throughout the development process. This process involved regular communication and consultation to understand their vision for the app and their specific needs and preferences. The team also conducted user testing, solicited feedback to gather insights, and iteratively made improvements to the app. With this approach, dev-UP realized a solution that effectively addressed the challenges.

Solution

The ESOMAR mobile app was designed to provide a convenient and seamless way for members to access various services and resources, ultimately increasing the value of their membership. To achieve this, the development team used a combination of custom code and the low-code solution FlutterFlow to create a highly functional and visually appealing app that met the needs and preferences of ESOMAR and its members. The app includes personalized push notifications, an AI-powered personalized feed, and a range of features and resources for efficient access to industry information and services. By delivering on its objective, the app enhances the user experience for members and improves their engagement with the organization. In addition, the app helps members stay current and competitive in their field by providing quick access to the comprehensive ANA knowledge base and information about relevant events. Overall, the ESOMAR mobile app is a valuable solution that successfully achieved its objective of improving the user experience and enhancing the engagement of members with the organization. The app offers a solid foundation for further development, including the potential to connect members with similar interests